social media

I’m Sorry! – The Language Behind YouTube Apologies and Cancel Culture

Sociolinguistics

Jessica Chen, Jean Maynard, Naomi Muñoz, Daisy Terriquez “I’m sorry, I’m taking accountability” is a phrase that may sound familiar to those who frequent the internet. This is referencing the category of YouTube videos known as the “apology video,” where, as the name suggests, influencers post videos of themselves apologizing for actions that caused them […]

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Alpha Males: Talk of the Trade

Language and Gender, Sociolinguistics

Pauline Antonio-Nguyen, Elizabeth Gin, Anna James, Jennifer Padilla, Shanna Yu An internet phenomenon: the Alpha Male. These men view the world in black-and-white gender roles steeped in misogyny, where women are not their equal and are expected to be subservient to them. This study takes the philosophies behind existing research done on conversation patterns between

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Influencer Speech and Indexicality

Communications, Sociolinguistics

Shogo Payne, Olivia Brown, Jade Reyes-Reid, Ricardo Muñoz, Priscella Yun Stereotypically, people consider TikTok influencers to be vapid and unimportant. However, through our research on the language of TikTok influencers, we have found that through particular lexical choices, influencers establish their niche within the beauty industry by appealing to the emotions of viewers, becoming vessels

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Linguistic Features between University Students in California and New York: Reddit Version

Sociolinguistics

Clyde Villacrusis, Sydnie Yu, Monique Tunnell, Michelle Kim How often do you find yourself saying “hella” or “bet?” How does this differ for people across different regions? The research project discussed in this blog article compares linguistic markers, particularly slang, in Reddit communities of universities in New York and California. Using basic forms of natural

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In-Person vs. Digital Communication Styles Among Classmates

Sociolinguistics

Megu Kondo, Devina Harminto, Yixing Wang, Yinlin Xie, Batool Al Yousif In the rapidly evolving landscape of communication, the distinction between in-person and digital communication has become a focal point of linguistic and sociocultural studies. This project delves into the nuanced differences in language use, expression, and understanding across these two modes of communication. The

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Social Media Use Among College Students

Communications

Jasmin Carranza, Andres Guzman, Luwuam Haile, Armine Mkrtchyan, Tzlil Pinhassi Social media plays a significant role in the lives of college students, shaping how they connect, communicate, and express themselves. Given its pervasive influence, it is natural to assume that they would have an understanding of their own language use online. This study works to

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Generational Differences in Social Media Communication

Communications

Giordano Camera, Dylan Carr, Phoebe Haas, Nicole Wasserman Have you wondered why your dad sends you extremely long texts compared to your best friends, who use memes and slang phrases for most of their communication? In our study, we explored two generations, Generation Z and Generation X and their language use on online social networking

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Celebrities and Controversies: What Works and What Doesn’t in Apology Videos

Sociolinguistics

In today’s high society of “cancel culture,” apologizing has become a language that has diversified. This study dives deep into the world of online apologies, exploring how the majority of our influential figures today, celebrities, use language in public apology videos to mend what’s been broken and rebuild trust with their audience. The emotions, words,

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Unveiling Linguistic Appropriation: A Dive into Slang Usage on Twitter

Sociolinguistics

Asfa Khan and Ayub Abdul-Cader A world where words wield power and every hashtag tells a story—welcome to the exploration of slang on Twitter. Exploring the intricate dance between language, identity, and culture, this study delves into the phenomenon of linguistic appropriation on Twitter. Focusing on the adoption of African American Vernacular English (AAVE) by

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Bridging Bytes and Cultures: The Impact of AI on Linguistic and Cultural Nuances in Online Conversations

Sociolinguistics

Ley’ah Mcclain-Perez and Ivan Pantoja Tinoco The digital era is marked by the ascension of artificial intelligence. In particular, this presentation will delve into the transformative influence of ChatGPT on the online communication landscape, particularly within the microcosm of X. This AI-driven tool created by OpenAI not only redefines user interactions but also molds the

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