Linguistic Features

Social Media Use Among College Students

Jasmin Carranza, Andres Guzman, Luwuam Haile, Armine Mkrtchyan, Tzlil Pinhassi

Social media plays a significant role in the lives of college students, shaping how they connect, communicate, and express themselves. Given its pervasive influence, it is natural to assume that they would have an understanding of their own language use online. This study works to uncover just that. It specifically explores the linguistic features of grammar and vocabulary use among college students on various social media sites and examines their self-awareness of these patterns. We conducted a survey asking students about their social media usage and perceptions of their language, then analyzed their interactions through provided screenshots. Our findings confirm that students adapt their language to fit the platform’s context: Snapchat and TikTok are characterized by informal language and relaxed grammar, while LinkedIn and Facebook maintain higher formality with complex grammatical structures. Students’ perceptions of their language use closely align with their actual usage, indicating a high level of self-awareness. On platforms like Twitter and Instagram, students correctly estimate their use of informal vocabulary and abbreviations while recognizing the formality of their language on LinkedIn. This research highlights the dynamic nature of language use by college students across social media platforms, showcasing their ability to navigate different communication environments effectively. Our findings underscore students’ awareness of the distinct linguistic norms required by various social networks, adjusting their language accordingly with minimal discrepancy between self-perception and actual use.

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Introduction and Background

In today’s dynamic digital age, social media is a premier medium for immediate conversation and communication, significantly influencing how individuals interact and express themselves (Merchant, 2006). Platforms like Instagram, Facebook, Snapchat, Twitter, TikTok, and LinkedIn serve as tools for social interaction and spaces where unique linguistic patterns emerge. While existing research highlights variations in language use across social media, a notable gap exists in understanding how these linguistic features manifest among college students (Kemp et al., 2021). Additionally, there is limited exploration into how these students perceive their language use across different platforms and whether their perceptions align with their usage patterns. This study addresses these gaps by examining grammar and vocabulary use among college students across various social media platforms. By analyzing formality, vocabulary, use of slang, and emoji frequency, this research aims to uncover the differences in language use. Furthermore, it investigates the self-awareness of college students regarding their language use, comparing their perceptions to their actual linguistic behaviors. Thus, our research question is: How do linguistic features, specifically grammar and vocabulary use, vary across the social media platforms of college students, and how do these students’ perceptions of their language use align with their actual usage?

Methods

To explore the linguistic features and self-awareness of language use among college students on various social media platforms, our study employed a mixed-methods approach, combining quantitative surveys with qualitative content analysis. To start, we sent out a survey to students of UCLA who self-reported their language on various social media platforms. Then, participants were asked to provide screenshots of their interactions on each of the social media sites. This allowed for a direct comparison between self-reported data and actual language use. With this information, we were able to confirm or deny each student’s self-perceptions of their online language usage. The provided screenshots were anonymized to protect participants’ privacy.

Building on previous research by Skierkowski & Wood (2012) and Kemp & Clayton (2017), we hypothesized significant variations in vocabulary use, syntax, emoticon usage, and adherence to communication norms across different social networks. By investigating aspects of text messaging, including textese density and response times, for example, we provided a comprehensive understanding of language adaptation within different social circles. Ultimately, the study contributes to the broader comprehension of communication dynamics in the digital age, offering insights into how language is utilized and adapted within college students’ social networks.

Results and Analysis

The results are important in providing insight into the nature of the linguistic choices, not only consciously but also subconsciously, by young adults in digital communication. Taking a deeper dive, we analyze the results from each platform we considered — LinkedIn, Twitter, and Instagram—and provide examples to illustrate these trends.

LinkedIn: Formal Language Use

Appearance in LinkedIn, the professional networking site, invited a thicker coat of calcified tongue for student use of semi-formal scholarly language. This meant, simply: full sentences, big words, industry talk or just a professional sheen to it overall. Analysis revealed students’ self-reports on the language they used were consistent with their actual posts.

Example: In a typical post, a student wrote, “I am thrilled to announce that I have accepted an internship position at Boeing, where I look forward to contributing to the innovative team and developing my professional skills further.”

This example underscores the formal, structured language typical of LinkedIn, reflecting the professional nature of the platform.

Twitter: Casual and Expressive Language

On Twitter, where brevity and timeliness reign, a similar but distinct trend was apparent. Students frequently used slang, abbreviations, and emoticons with whom they clearly identified, as they later recognized and reported in their questionnaires. The students were able to note the spontaneity and personal expression that helped keep their informal tone, well, informal.

Example: A tweet from one of the participants read, “Just saw the weirdest episode of my fave series ever! 😱🤣 Can’t believe what just happened… #mindblown #bingewatching.”

This tweet is representative of the casual and expressive language that defines Twitter, complete with emoticons and hashtags that add a personal touch.

Instagram: Visual and Informal Communication

Instagram, a visually rich platform, also is a part of the informal text conversation game. In sharing their pictures, students were juxtaposing the images with very informal language, often with self-deprecating serializations, and using all sorts of creative text styling. Once again, students’ perceptions of their language use and the actual content analyzed were highly correlated.

Example: An Instagram caption accompanying a beach sunset photo stated, “No filter needed for this sunset 🌅 🌊  #sunsetvibes #beachlife.”

The use of emojis and hashtags enhances the visual experience, reflecting the informal and personal communication style prevalent on Instagram.

The consistency across different platforms suggests that students possess a clear understanding of the appropriate linguistic forms for each social media context. This was particularly evident in their ability to adapt their language to match the formality of the platform, whether in professional settings like LinkedIn or more personal spaces like Twitter and Instagram.

 

These findings are crucial for understanding the impact of digital communication on college student’s language use and identity construction in the digital age. By demonstrating how students adeptly navigate the linguistic landscapes of various social media, this research contributes significantly to broader discussions about digital literacy and the dynamic nature of language in social media settings.

Discussion and Conclusions 

The study aimed to explore the linguistic features of grammar and vocabulary use among college students on various social media platforms and examine their self-awareness of these patterns. Our findings provide valuable insights into how social media environments shape language use and how aware students are of their linguistic behaviors online. One of the key findings of our research is the adaptability of college students’ language based on the context of the platform. On platforms like LinkedIn, which are perceived as professional and formal, students consistently used structured, complex sentences and formal vocabulary. This indicates a clear understanding of the expectations and norms of professional communication. Conversely, platforms such as Twitter and Instagram, known for their casual and expressive nature, saw students employing informal language, including slang, abbreviations, emoticons, and hashtags. Snapchat and TikTok, which emphasize spontaneity and visual content, also reflected relaxed grammar and informal vocabulary. These variations in linguistic styles underline the students’ ability to navigate different communication environments effectively.

Another significant aspect of our study was the alignment between students’ perceptions of their language use and their actual usage. The survey results, paired with the analysis of online interactions, revealed that students accurately estimated their use of informal vocabulary and grammar on platforms like Twitter, Snapchat, TikTok, and Instagram. Similarly, they recognized the formality required on LinkedIn and Facebook. This high level of self-awareness suggests that students are not only aware of the different linguistic norms across social media platforms but also consciously adjust their language to fit these norms. This could be attributed to the fact that social media has a great presence in the lives of college students, making it easy to be familiar with and adapt to its expectations.

The findings of this study also help us understand how digital environments influence social interactions among young adults. The fact that college students are able to alter and modify their languages to fit several different social media platforms demonstrates a form of digital code-switching. There is a clear navigation between linguistic styles and norms, which mirrors larger societal practices of adapting communication styles in several social settings. Students are not only enhancing their digital literacy but also building their online identities that correspond to their desired social persona. As such, this adaptability in language use shows a larger phenomenon of identity formation and management in today’s digital age, where college students as well as other individuals curate their self-presentation across different platforms in online environments.

In conclusion, this research highlights the dynamic nature of language use by college students across social media platforms. Students demonstrate a keen awareness of the distinct linguistic norms required by various social networks and adjust their language accordingly. The minimal discrepancy between their self-perceptions and actual usage underscores their proficiency in navigating digital communication landscapes. These insights contribute to a broader understanding of communication dynamics in the digital age, emphasizing the importance of digital literacy. As social media continues to evolve, further research could explore how these linguistic adaptations and self-awareness develop over time and across different demographic groups. Understanding these patterns can help educators and policymakers create more effective communication skills in digital contexts, preparing students for the multifaceted nature of online interactions.

References

Kemp, N., & Clayton, J. (2017). University students vary their use of textese in digital messages to suit the recipient. Journal of Research in Reading, 40(December 2017), S141–S157. https://doi.org/10.1111/1467-9817.12074

Kemp, N., Graham, J., Grieve, R., & Beyersmann, E. (2021). The influence of textese on Adolescents’ perceptions of text message writers. Telematics and Informatics, 65, 101720. https://doi.org/10.1016/j.tele.2021.101720

Merchant, G. (2006). Identity, Social Networks, and Online Communication. E-Learning and Digital Media, 3(2), 235-244. https://doi.org/10.2304/elea.2006.3.2.235

Raccanello, Paul J. (2011) “Social networking texts among college students: identity and imagination online”. Doctoral Dissertations. 216. https://repository.usfca.edu/diss/216

Skierkowski, D., & Wood, R. M. (2012). To text or not to text? The importance of text messaging among college-aged youth. Computers in Human Behavior, 28(2), 744–756. https://doi.org/10.1016/j.chb.2011.11.023

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Gender Stereotypes or Breaking Barriers? A Look into Moana

Búverley Trezile

Clements, R., Musker, J., Williams, C., & Hall, D. (2016). Moana. Walt Disney Studios Motion Pictures.

Set on the mythical Polynesian island of Montinuti, the critically acclaimed movie, Moana (2016) is one of the most successful movies to date (Robinson, 2016). Moana has been portrayed as a strong female character that defies gender stereotypes. However, a closer look at the film reveals that Moana conforms to many stereotypical feminine linguistic features regarding interruption, pitch, and word choice. The conversations between Moana and her male adventure partner reveals that he interrupts her at high rates. Thus, this preserves the gender stereotypes that many Disney films are known for. Maui’s character serves the purpose of representing the stereotypical dominant roles of men in society through his muscular and supernatural abilities. This paper criticizes the consensus and instead argues that this film perpetuates gender stereotypes. To support this claim, selected conversations between the male and female protagonists that include specific instances of interruption, pitch, and word choice are examined.

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Introduction and Background

Movie critics have claimed that Moana is quite revolutionary in its approach to break gender barriers as a result of being an unapologetic feminist film (Schiele et al., 2020). Throughout the film, the sixteen-year-old character is shown as a strong female lead, who is considered headstrong. However, is there more to the surface of this coming to age story? Throughout history, many Disney princess films have followed a trope of conforming to gender stereotypes, whether it is a princess waiting on their prince charming to come to save them or another version of a damsel in distress. Needless to say, Moana doesn’t fall too short from the tree of conforming to the common trait of gender stereotypes that many Disney films are known for. This study explores ways of how some linguistic features such as interruptions, pitch and word choice between the verbal conversations of Moana and her travel partner, Maui supports the idea that Disney films still present gender stereotypes.

Schiele et al. (2020)  make an appealing point that Moana is a fiercely independent lead female character who does not participate in the typical storyline of a damsel in distress in movies such as Cinderella. Yet the author fails to bring up that Maui may be seen as the stereotypical masculine man that illustrates some of the ideologies of men abusing their power to exercise male power and entitlement. In their article, (Schiele et. al, 2020) state, “The theme is crystallized in movies set in premodern societies, such as Moana, where male power and patriarchal expectations have unrivaled authority.” However, there is not enough background in the article to support this claim, because there is more than one protagonist in the film that can symbolize and engage in gender stereotypes. Furthermore, it is important to note that the bare minimum should not be praised. Another author (Hays, 2019) agrees with the sentiments, as they suggest, “With the progression of how women are portrayed in Disney’s princess films, the opportunity to become more diverse and inclusive exists.” There is still much progress to be made in Disney Princess films overall as they continue to sustain different forms of gender stereotypes.

Methods

This research paper analyzed three linguistic features in the film: Interruption, Word Choice and Pitch. Selected conversations between Moana and Maui were transcribed to highlight these key features – they are defined below.

The purpose of analyzing these features in the film was to gauge how effective they would be in supporting the argument that Moana perpetuates gender stereotypes. During the first viewing of the film, it served as a refresher of the film. The interruption was defined as a moment where Moana’s words came to an abrupt end as a result of Maui simultaneously adding in his thoughts. Interruptions from Maui were tallied during the second viewing of the film to keep track of the power dynamics between him and Moana. Adding on, tallying was useful in terms of picking which scene represented Interruptions the most. The transcription that represented word choice was picked to show words from the conversation of Maui and Moana that stood out the most. The feature of Pitch was a bit more subtle to catch and required active listening and engagement in a reserved room to choose the most relevant data that could be applied and supported with the claims in this research paper.  The specific scenes were typed in a separate Google document and converted to an image after it was transcribed.

Results & Analysis

As a result of the tallying method, this indicated that Maui interrupted Moana at higher rates throughout the film. The results were converted to a pie chart as depicted in Figure 1.

Figure 1: Amount of interruptions from Maui and Moana throughout the film.

A research study conducted in 2014 indicated that 33% of women are interrupted more often when conversing with men (Hancock, 2015). Maui establishes his desire for dominance when he interrupts Moana several times in Figure 1. (James & Clark, 1993) interpret interruptions in conversations as violating normal conversational rules, which can also be interpreted as an attempt to overpower and control the floor of the topic of the conversation.  Maui’s interruption in Figure 2 emphasizes that not only was he insufficient in waiting till she finished her sentence, but also had no intention of hearing her self-introduction once he proceeded to interrupt her for the second time.

Figure 2: Maui and Moana meet for the first time.

Gender stereotypes in language may often be perceived as socialized differences and norms after a while as a result of Disney films. In the second example (Figure 3), the concept of word choice is introduced when Moana makes it clear from her words, “you are not my hero” that she is not a fan and does not look up to him as he suspected. Maui presents a stereotypical “traditional masculinity” which is defined as traditional masculinity as traits that are respectively more typical of men and women (Kachel, Steffens, Niedlich, 2016). Thus, Maui’s initial lack of understanding of the purpose of their conversation reiterates that he was focused on talking rather than listening, this further supports the claim that he yearned to dominate the conversation.

Figure 3: Continuation of the first conversation between Moana and Maui

In Figure 4, the indication of pitch is introduced when it is apparent that Mana’s voice gets low as she is caught off guard by Maui’s exasperation. The pitch in this scene illustrates Moana’s genuine concern for Maui and his fishhook, yet Maui failed to reciprocate the same concern as he was focused on releasing his anger at the wrong person. This insight suggests that men fail to explicitly observe women’s pitch and tone, as this can reveal many emotions. Similarly, this may trace back to the idea that men were not raised to focus on these features, since they participate in more of the talking while women play the role of the listener. (McConnell-Ginet, 1978) recognizes this as she states that, “… the pitch is particularly important for understanding sex differences in speech strategies…” McConnell’s insights support the suggestion that men lack the routine of analyzing women’s speech based on the pitch because of the male-dominated ideas that are ingrained in society. The multiple exchanges between Maui and Moana emphasize the idea that there are gender stereotypes that other Disney princess movies preserve, and in this instance, where the film is centered around male-domination that may go beyond the scope of the film. 

Figure 4: Maui and Moana’s first failed attempt to restore Te Fiti.

Discussion and Conclusions

Although Moana is one of the most popular animated Disney films, it still upholds some of the traditional gender stereotypes that Disney films are known for. The character Moana was a well-thought-out and progressive Disney princess — in comparison to those that currently exist as she upholds assertive traits that present as masculine and feminine throughout the film — the three features of interruptions, word choice, and pitch illustrates that gender stereotypes are still a long going issue in Disney films. The claims presented in this paper reveal that the linguistic features play a role in the image they may present on the stereotypes of both men and women. Future research based on this film can look into the concept of which age and age gap amongst the characters may play a role in some of the gender stereotypes of male’s desire to dominate every aspect of their life and where that stems from with a physiological perspective.

 

Full Transcription Key

 

 

 

 

References

Hancock, A. B., & Rubin, B. A. (2015). Influence of communication partner’s gender on language. Journal of Language and Social Psychology, 34(1), 46-64.

Hays, C. (2019). From Snow White to Moana: how Disney’s leading ladies became more than just a pretty face.

James, D., & Clarke, S. (1993). Women, men, and interruptions. Gender and conversational interaction, 231-280

McConnell-Ginet, S. (1978). Intonation in a man’s world. Signs: Journal of Women in Culture and Society, 3(3), 541-559.

Kachel, S., Steffens, M. C., & Niedlich, C. (2016). Traditional masculinity and femininity: Validation of a new scale assessing gender roles. Frontiers in psychology, 7, 956.

Robinson, T. (2016). Moana Review: After 80 Years of Experiments, Disney Has Made the Perfect Movie. The Verge.

Schiele, K., Louie, L., & Chen, S. (2020). Marketing feminism in youth media: A study of Disney and Pixar animation. Business Horizons, 63(5), 659-669.

 

 

 

 

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