influencers

I’m Sorry! – The Language Behind YouTube Apologies and Cancel Culture

Sociolinguistics

Jessica Chen, Jean Maynard, Naomi Muñoz, Daisy Terriquez “I’m sorry, I’m taking accountability” is a phrase that may sound familiar to those who frequent the internet. This is referencing the category of YouTube videos known as the “apology video,” where, as the name suggests, influencers post videos of themselves apologizing for actions that caused them […]

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Influencer Speech and Indexicality

Communications, Sociolinguistics

Shogo Payne, Olivia Brown, Jade Reyes-Reid, Ricardo Muñoz, Priscella Yun Stereotypically, people consider TikTok influencers to be vapid and unimportant. However, through our research on the language of TikTok influencers, we have found that through particular lexical choices, influencers establish their niche within the beauty industry by appealing to the emotions of viewers, becoming vessels

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The TikTok Influencer Voice: Do Sociolinguistic Features Influence the Success of TikTok Videos?

Sociolinguistics

Natalia Adomaitis, Lam Hoang, Maryam Shama, Sydney Trieu, Kristina Zhao TikTok is a growing social media platform that launched in 2016 and since has gained 1 billion monthly active users, 60% of which are a part of the Gen Z demographic. Many influencers have rapidly grown in popularity, leading to social changes due to trendsetting

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“Get Ready With Me: Blog Post Edition”: How Influencers Self-Brand on TikTok

Communications

Emerson Howard, Kaira Edwards, Kat Balchunas, Kylee Bourbon, Nicole Hernandez “Ok storytime.” “Get ready with me to go to class.” “Doing my makeup for literally no reason.” We can’t get enough. Why are “get ready with me” videos so captivating? Are the communicative methods used what contributes to flop or fame…. a like or dislike…a

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