“I need to marry a Jackie not a Marilyn”: The Perpetuation of Gender Stereotypes Through Insults in Romantic Comedies

Tina Izad

While previous studies have explored the gendered differences in linguistic traits and plot lines between male and female main characters, they have failed to provide significant focus on the differences in insults directed towards male and female main characters and the gender stereotypes which these differences may be perpetuating. Thus, this blog will analyze how differences in intonation, word choice, and the impact of insults on male versus female main characters in romantic comedy movies perpetuate gender stereotypes. These stereotypes include the ideas that men demonstrating emotion is a sign of weakness, females categorically demonstrate inherently inferior capabilities intellectually, physically, and professionally, that a woman’s primary occupation should be to maintain a specific aesthetic appearance, and if she does not, she should anticipate, if not expect, to be insulted, and, finally, the idea that a female needs a heteronormative relationship in order to feel fulfilled and truly succeed. Thus through the stereotypes perpetuated through insults, romantic comedies may contribute to the systemic oppression of women and subsequently uphold the socially antiquated gender binary.

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