Bro Talk: How Frat Slang Builds Brotherhood at UCLA

Ella Bogen, Celine Cabrera, Emily Henschel, Alexis Robles, Holly Weston

Ever walked past a group of frat guys and heard them say things like “ferda” or “that’s fire”? You might think it’s all just casual talk, but our research shows there’s something deeper going on. We studied how fraternity men use slang and nonverbal cues to build bonds, shape identity, and signal group belonging at UCLA. Language in Greek life is important, not just to sound cool, but to distinguish yourself as an “in-group” member, rather than an “out-group” member. Basically: you’re one of them.

Our project combined interviews, surveys, and real-world observations of frat interactions across several UCLA chapters. We wanted to know: does using more slang actually make you feel closer to your brothers? Our findings show that slang works like social glue, marking who’s “in” and who’s not, reinforcing group norms, and helping brothers navigate power dynamics within the house. Frat guys might not seem like linguists, but they’re constantly doing sophisticated things with language, whether they realize it or not. In fraternities, words like “bet,” “dub,” or even made-up phrases circulate through the house quickly. But this isn’t just meaningless banter. These words carry social weight. We see slang everywhere, but fraternities offer a unique take. They’re structured, male-dominated social groups where “brotherhood” is taken seriously, and shared language reinforces that sense of closeness. So we asked: Does using more slang actually make frat guys feel closer to one another?

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